67 Best Tools for Bloggers in 2023 to Get More Done & Create Better Content
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It’s no secret that the tools and software we use can make a big difference in how much we get done and the quality of our work. So if you’re looking to up your blogging game in 2023, it’s time to check out some of the best paid and free tools for bloggers to get more done and create better content.
In this post, we’ll take a look at the best software and blogging tools to help you with:
- Brainstorming content
- Write better blog posts
- SEO optimization
- Create visuals and graphics
- Marketing and social media
- Website optimization
- And organization and productivity.
And trust me, with these tools in your toolkit, you’ll be able to take your blogging to the next level and get more done faster!
Whether you’re a beginner blogger or a seasoned pro, these tools are sure to help you create better content, build your audience, and grow your blog. Plus most of them are free blogging tools or have free options.
So what are you waiting for? Start exploring and see what the best tools for bloggers can do for you!
- What is a blogging tool?
- What tools do you need for a blog?
- Best Content Creation/Writing Tools for Bloggers
- Best Brainstorming Tools for Bloggers
- Best SEO Tools for Bloggers
- Best Tools for Creating Graphics & Visuals:
- Best Marketing & Social Media Tools For Bloggers
- Best Organization & Productivity Tools for Bloggers
- Best Website Optimization Tools For Bloggers
- Best Blogging Tools for Beginners
- Free Tools for Bloggers
- The Very Best Paid Blogging Tools That are Worth the Money
- Final Thoughts
What is a blogging tool?
A blogging tool is any type of software or online resource that can help you with your blogging and content creation.
These tools can help you brainstorm ideas, write and edit your blog posts, optimize your content for search engines, create visuals and graphics, market and promote your blog, and manage all aspects of your blog more effectively.
What tools do you need for a blog?
If you’re a beginner blogger and just getting started, you really only need a few key tools and software to get up and running.
Of course, as you get more into blogging and start looking for ways to improve your content, you may want to explore tools that can help with things like SEO, social media, email marketing, and more. But to get started, all you really need is a platform to blog on and a few key blogging tools that you can see here to help you get started.
Now, let’s dive into the best tools for bloggers to help you create better content and grow your blog in 2023. So without further ado, here are the top tools for bloggers to check out today!
Best Content Creation/Writing Tools for Bloggers
Regardless of your blogging level or goals, the right tools can help you create better content more quickly and efficiently. If you’re looking for the best blogging tools to write and edit your blog posts and create better content, these are the tools for you.
1. Jasper AI
Simply enter a topic or keyword, and Jasper will generate ideas for blog posts, headlines, and even social posts based on your input. It helps write articles by understanding the context and providing content suggestions. It gets the words out of your head and onto the page!
If you’re looking for a tool to help you write better posts faster, Jasper is a must-try and totally worth the money!
Whether you’re writing blog posts or marketing copy, Grammarly is an essential tool for ensuring that your writing is clear, mistake-free, and polished. It helps with spelling, grammar, word choice, and more, Grammarly is a must-have for any blogger who wants to up their writing game and is definitely one of the best blogging tools out there.
When it comes to writing posts, nothing is more important than the headline. A good headline can help to draw in readers and get them excited about your content.
With the CoSchedule Headline Analyzer, you can easily test out different headlines and see which one is most likely to perform well with your audience. Simply enter your headline into the tool, and it will rate it based on factors like length, emotion, word balance, and more.
Another great tool for improving your writing is the Hemmingway Editor, which helps you make your writing simpler and easier to read.
Simply paste in your writing and the Editor will highlight sentences that are hard to read, overly complex words and phrases, fragments, and more. If you want to improve the clarity and readability of your writing, Hemmingway Editor is a great tool to try.
Have you ever forgotten the word for a specific phrase? One Look is a reverse dictionary and thesaurus tool that allows you to look up words and phrases by typing in a definition.
For example, if you cant think of a word for the urge to travel, type in the urge to travel into One Look’s reverse dictionary/thesaurus description bar and it will give you many word options whose definition fits or is similar. For this example if offers words like: Wanderlust along with others that are similar.
6. Google Docs
Google Docs is a free to use online word processing tool that’s perfect for writing, editing, and collaborating on blog posts. Using Google docs to write blog posts is a great way to make sure you don’t lose them to a glitch while writing! Simply write them in Google Docs first and copy and paste them to WordPress.
7. Tasty Links
Tasty Links is a WordPress plugin that allows you to automatically add links to specific keywords across your blog.
Instead of having to add the same affiliate links to posts over and over again, set a link to a keyword once and it is applied across your blog! Allowing you to streamline your content creation while also maximizing traffic and affiliate revenue.
Best Brainstorming Tools for Bloggers
Sometimes even just coming up with great ideas for blog posts can feel like a struggle. If you’re struggling to come up with great blogging content, tools like these can help.
From software that helps you brainstorm topics to some that help you organize your thoughts, these are the best blogging tools available for bloggers looking to brainstorm new content.
Evernote is a great tool for brainstorming ideas and organizing them into notebooks, which can then be easily accessed and added to as needed. Being able to access your ideas anywhere and anytime is a great way to make sure you’re always coming up with new content ideas, no matter where you are.
If you’re looking for tools for brainstorming topics and organizing your ideas visually, MindNode is the tool for you.
It’s an intuitive mind mapping tool that makes it easy to capture and organize your ideas. It helps you brainstorm, mind map, and outline, MindNode is a great visual tool for bloggers who want to get their ideas down quickly and easily.
For tools that can help you get more ideas for content, try Answer The Public, a free tool that uses Google autocomplete to generate tons of keyword and topic ideas based on real user search queries. No more writer’s block!
Quora is a great place to get ideas for blog posts, as it’s full of people asking questions on every topic imaginable.
Simply search for a topic you’re interested in writing about, and you’ll find tons of questions that people are looking for answers to. It’s a great resource to help you come up with post ideas!
The Portent Idea Generator is great for bloggers who need help coming up with content ideas. Simply enter a keyword or topic, and the Idea Generator will spit out a list of potential blog post ideas for you to choose from. It’s a great way to get the creative juices flowing when you’re stuck for ideas!
BuzzSumo is a popular content analysis tool that can help bloggers identify what topics and ideas are most likely to perform well with their audience. Simply enter a keyword or topic, and BuzzSumo will show you the content that has been most shared online related to your search. That way, you can be sure you’re writing about topics that are popular with your audience and likely to get lots of engagement.
14. Google Trends
Google Trends is another great brainstorming tool for bloggers. Simply enter a keyword or topic, and you’ll get detailed information on search volume over time to help you identify blog post topics that are popular right now. That way, you can be sure your content is always topical and relevant to what is going on in the world around you.
Best SEO Tools for Bloggers
Search engine optimization is a vital part of any successful blogging strategy. These are some of the best blogging tools can help you make sure your blog posts are optimized for the search engines, so you can get more traffic and exposure for your content.
15. Yoast SEO
Yoast SEO is a must-have tool for any blogger who wants to optimize their blog posts for search engines. This plugin helps you with keyword research, title optimization, metatags, and more, Yoast SEO is an essential tool for anyone serious about SEO.
If you’re looking for help with keyword research and optimization, Keyword Surfer is a great option. It’s a user-friendly web extension form Surfer SEO that helps you find keyword ideas and measure their search volume. Helping you find the right keywords for your next article.
I’ve already mentioned how writing with Jasper AI has revolutionized writing blog posts. But I didn’t mention how using Jasper with a SurferSEO subscription can help you optimize your blog posts for SEO in a snap!
Jasper is a writing tool that uses artificial intelligence to help you write SEO-friendly content. Simply enter a target keyword, and Jasper will analyze the top 10 results to identify the perfect keyword density, title, meta description, and more.
Then, using Surfer’s content editor (right within Jasper), you can optimize your blog post’s on-page SEO to rank higher in the search engines as you write!
Using Jasper and Surfer together is the best thing you’ll ever do for your content creation while increasing Google traffic! These two pieces of software together is probably one of the best blogging tools you can get!
18. SEM Rush
SEM Rush is a powerful SEO tool that can help bloggers identify and optimize their blog posts for the keywords they want to rank for.
Inside there are tools to measure keyword competition, prioritize content by search volume, view organic search trends, and more. SEM Rush is a must-have tool for any blogger looking to improve their SEO game.
The MozBar is a popular SEO toolbar that can be added to your browser to help you easily analyze the SEO metrics of any page on the web.
This extension helps you research keywords, track your rankings, and more, the MozBar is a valuable tool for any blogger who wants to improve their SEO.
Google Search Console is a free tool from Google that provides insights into how your website is performing in the search results. It helps you monitor your website’s traffic, keyword rankings, and more, Google Search Console is a useful tool for any blogger looking to improve their search engine visibility.
If you want blogging tools that can help you spy on your competitors’ strategies and tactics, try using tools like SpyFu.
This popular SEO tool gives you insights into how your competitors are performing in the search results, what keywords they’re targeting, and more. With a tool like SpyFu, you can learn from your competitors’ successes and avoid their mistakes to get ahead in the SEO game!
Ahrefs is another comprehensive SEO toolkit that offers tools for keyword research, link building, site audits, rank tracking, and more. While it’s not as user-friendly as Moz, Ahrefs is a powerful tool that can help you take your SEO to the next level.
Ubersuggest is a great free tool that can help you with keyword research and content ideation. Simply enter a keyword, and Ubersuggest will show you dozens of related keywords that you can use to brainstorm content ideas.
Because it helps you find long-tail keywords, Ubersuggest is a must-have tool for bloggers who want to make the most of their SEO efforts.
Another great tool for keyword research is the Google Keyword Planner, which can help you find the right keywords to target for your blog posts.
Simply enter a keyword or topic, and the Google Keyword Planner will show you a list of related keywords and their monthly search volume. That way, you can be sure you’re targeting keywords that people are actually searching for.
25. Screaming Frog
Screaming Frog is an essential tool for anyone who wants to improve their website’s SEO. It helps you audit your site for broken links, duplicate content, and more.
Screaming Frog can help you identify opportunities to improve your site’s performance and boost your search engine rankings. Whether you’re just starting out with SEO or looking to take your efforts to the next level, Screaming Frog is a valuable tool that every blogger should
Keywords Everywhere is a great tool that shows you keyword data right in your browser.
Simply install the Keywords Everywhere extension, and you’ll see monthly search volume, cost-per-click, and more for any keyword, you enter into Google. This tool makes it easy to quickly find profitable keywords to target with your blog posts.
Word Counter Plus is a Chrome extension that can help you optimize your blog posts for SEO by keeping track of your word count.
It helps you track your word count, keyword density, and more. It can also help you check the word count of competing posts so you can make a better content strategy.
28. Check My Links
Check My Links is a chrome extension link checker tool that can help you find broken links on your website. Check My Links can help you identify and fix any broken links that may be hurting your SEO.
SERPWatcher is a tool that helps you track your website’s search engine rankings.
Simply enter your website’s URL and the keywords you want to track, and SERPWatcher will show you where your website ranks for those keywords. This tool can help you identify any potential ranking issues so you can take action to improve your SEO.
30. Link Miner
Link Miner is a tool that helps you find link-building opportunities. Simply enter a URL, and Link Miner will show you all the links pointing to that website.
It helps you spot high-quality link opportunities, Link Miner makes it easy to build a strong backlink profile for your blog.
SimilarWeb is a competitor analysis tool that helps you research your competitor’s website traffic to help you understand where your competitor’s traffic is coming from. SimilarWeb can help you make a better content and marketing strategy for your blog.
Best Tools for Creating Graphics & Visuals:
Creating killer visuals and graphics for your blog is an essential part of any successful blogging strategy but it can be quite time-consuming.
Whether you need the best blogging tools to help you create images, infographics, or video content, these tools are the perfect tools for bloggers who want to take their visual content game to the next level.
Canva is a must-have, non-negotiable for every blogger. Many bloggers, along with myself, literally use it every day in my business.
Canva is a user-friendly graphic design tool that’s perfect for creating high-quality images for a blog post and social media accounts. Canva is one of the best tools for photo editing, designing graphics, and creating infographics.
Both their free version and paid plan versions are great assets to bloggers. So if you don’t have the money to spend on software right now, Canva is still something that can help you grow your blog.
Whether you need to touch up or retouch your photos, create custom graphics for your blog posts, or design an eye-catching infographic, PicMonkey is a great tool that can help you take your visuals game to the next level.
Adobe Creative Cloud is a comprehensive suite of tools for graphic designers, containing everything from Photoshop to Lightroom to Illustrator. If you’re serious about creating visuals for your blog, Adobe Creative Cloud is a must-have.
Gimp is a great free tool for creating graphics. It’s like photoshop but is a free version with tools for photo editing, drawing tools, and more. Gimp can help you create stunning visuals that will impress your readers and boost the visual appeal of your blog posts.
36. Meme Generator
Memes are a great way to add some personality to your blog and social media accounts. Simply choose a template, add your own text and images, and share your meme with the world.
Best Marketing & Social Media Tools For Bloggers
Marketing is one of the biggest elements of blogging. Without a solid content marketing strategy, it’ll be hard to get your blog in front of your target audience.
Luckily, there are plenty of tools out there to help you with your marketing efforts. So whether you’re looking to up your social media game, create better content, or get more eyes on your blog, these content marketing tools are a great place to start.
Leadpages is a powerful marketing tool that allows you to create high-converting landing pages and opt-in forms.
If you’re looking to grow your email list, Leadpages can help you create beautiful landing pages that will convert your visitors into subscribers. Leadpages is one of the best tools you’ll find out there.
MailChimp is an essential tool for any blogger who wants to build an email list or send newsletters.
It helps you create beautiful email campaigns and track your email performance. MailChimp makes it easy to manage and grow your mailing list. And since it has a free option, it is one of the best tools for beginner bloggers to start and grow their list.
While MailChimp is great for new bloggers and bloggers with a small email list, ActiveCampaign is a blogging tool that’s designed for bloggers to take their email list to the next level.
It offers more features to help you automate your email marketing and grow your blog. This email marketing platform can take time consuming tasks like creating emails and make them a breeze.
40. Bloom by Elegant Themes
Bloom is a blogging tool from Elegant Themes that allows you to easily add opt-in forms to your WordPress website.
Create a pop-up form, an in-line form, below the post forms, and more! Bloom helps you create beautiful opt-in forms and integrate with email marketing tools like MailChimp, Bloom makes it easy to grow your email list.
Hootsuite is a must-have tool for any blogger who is serious about marketing their blog on social media.
This tool helps you schedule and publish your content, track your performance, and more. Hootsuite makes it easy to save time and get the most out of your social media efforts.
Another great tool for social media marketing is CoSchedule. With it you can schedule and publish your content, optimize your social media posts, and track your performance. CoSchedule makes it easy to get the most out of your social media efforts.
Buffer is another social media scheduling tool to help you schedule and publish your content to Facebook, Twitter, and other social media platforms.
Simply upload your social content, set a time you want it published, and Buffer will publish it automatically. Buffer makes it easy to save time and get the most out of your social media marketing efforts.
Sumo is a suite of tools that can help you grow your website traffic and engagement.
Sumo can help you add social sharing buttons, email capture forms, and more. Sumo makes it easy to increase your website’s traffic and engagement.
Preview is a free post planning app for Instagram that allows you to plan, organize and schedule your posts for Instagram.
Simply upload your photos, reels, carousels, stories, or even IGTVs to the app and you can drag and drop them in your feed to predict what your feed will look like before you post. Plan Instagram stories with links, caption ideas, hashtag planners and more!
46. Later app
Later is a great tool for planning and scheduling your Instagram posts in advance. Similar to Preview, Later allows you to upload your photos, stories, and videos to the app and then drag and drop them into your feed to plan out your content.
This tool to helps you find hashtags, caption ideas, and more. Later makes it easy to get the most out of your Instagram marketing efforts.
Tailwind is a great scheduling tool for Pinterest. It allows you to schedule and tracks the performance of your pins. Tailwind makes it easy to grow your Pinterest following and increase traffic to your website without having to keep up with manual pinning.
48. Pin Inspector
Pin Inspector is a software tool that allows you to analyze and compare your Pinterest marketing efforts.
It helps you track follower growth, find the best time to pin, optimize your profile, and more. Pin Inspector makes it easy to get the most out of your Pinterest marketing efforts.
If you’re looking for an effective way to grow your social media presence, look no further than Quuu Promote.
This marketing tool helps you get more engagement on your blog’s posts, content and social media updates by suggesting relevant articles to share with your followers. It also will automatically share your content with the same community and increase your overall social shares.
50. Splice app
Splice is a video editing app that allows you to make fully customized professional videos all from your iPhone or iPad. This app is perfect for creating TikTok and Instagram Reel content along with regular videos for your blog or YouTube.
With Splice, you can add music, text, transitions, and more. Splice makes it easy to create videos that are both fun and professional.
51. InShot app
InShot is a great video editing app for both iPhone and Android that allows you to easily edit your videos on the go. With tools to trim, crop, add music, text, filters, and more, InShot makes it easy to create professional videos for your blog or social media.
Animoto is a video creation tool that allows you to make fully customized video slideshows from your photos, music, and text. This app is perfect for creating quick promos or short tutorials
MiloTree is a tool that allows you to grow your social media following and website traffic with ease.
It helps you add social media follow buttons to your blog, email capture forms, and more. MiloTree makes it easy to increase your website’s traffic and engagement.
54. Content Locker
Content Locker is a content locking plugin that can be added to WordPress that will lock specific content from being accessed until a reader performs a follow action.
That means they may need to like your Facebook page before accessing a freebie or follow you on Twitter or Instagram, or give you their email before continuing to read a blog post. This is a great way to increase your social following and grow your overall website traffic.
55. Tasty Pins:
Tasty Pins is an essential tool for growing on Pinterest. It’s a WordPress plugin that allows you to add Pinterest-specific images to your blog posts and pages.
It allows you to customize the title, description, and what images can be pinned. Tasty Pins makes it easy to increase your website’s traffic and engagement with Pinterest.
Best Organization & Productivity Tools for Bloggers
Looking to get more done and streamline your processes? These tools for bloggers will help you stay organized, productive, and focused on the most important tasks.
From tools to help you manage your time and workflow, to tools that allow you to create better content faster, these tools are helpful for any blogger looking to grow their business.
Todoist is a great software for keeping track of your blogging tasks and deadlines. With tools to help you create to-do lists, set reminders, and more, Todoist makes it easy to stay organized as a blogger.
Asana is another excellent organization and project management tool for bloggers. Offering tools for creating project timelines, assigning tasks to team members, and tracking your progress.
Whether you’re working on a personal blog or managing a team of content creators, Asana is great software for staying organized and on track.
Trello is a great project management tool for managing content creation, as it allows you to create visual boards that can be easily organized and updated.
With tools to create project lists, assign tasks, and communicate with team members, Trello is an excellent way to stay on top of all your blogging projects.
59. Google Calendar
Google Calendar is a great tool for managing deadlines, appointments, and other important blog-related events.
It can help you to organize your calendar by tasks, add reminders, and Google Hangouts. Google Calendar makes it easy to stay on top of everything you need to do as a blogger.
RescueTime is an app that helps you stay focused on the task at hand by tracking your time spent on each website and app. This is a great tool for bloggers who want to make sure they’re staying productive and not getting distracted by social media or other websites.
Freedom is an app that allows you to block certain websites and apps for a set amount of time, so you can focus on your work. This is a great tool for bloggers who struggle with staying focused and avoiding distractions.
Best Website Optimization Tools For Bloggers
Having a well-optimized website is key for any blogger looking to grow their business. These tools will help you improve your website’s performance, increase your site speed, and more.
Whether you’re just getting started with blogging or looking to maximize your current site’s potential, these tools are sure to be helpful.
Shortpixel is an image compression tool that can help you optimize your website’s images for faster loading times. This is a great tool for bloggers who want to ensure their website is running as fast as possible.
Cloudflare is a free CDN that can help you speed up your website’s loading times by caching your website’s content and delivering pages from a nearby server. This is a great tool for bloggers who want to improve their site’s performance and SEO rankings.
Autopimize is a WordPress plugin that helps you optimize your website’s code for faster loading times. This is a great tool for bloggers who want to ensure their website is running as fast as possible.
Google PageSpeed Insights is a free blogging tool that analyzes your website’s speed and provides recommendations to help you improve your site’s performance. This is a great tool for bloggers who want to ensure their website is running as fast as possible.
66. WP Rocket
WP Rocket is a premium WordPress caching plugin that can help you speed up your website by caching your pages and posts. This is a great tool for bloggers who want to ensure their website is running as fast as possible.
67. W3 Total Cache
W3 Total Cache is a WordPress caching plugin that helps you optimize your site’s performance by caching pages, enabling compression, and minifying code. This is a great tool for bloggers who want to ensure their website is running as fast as possible.
Best Blogging Tools for Beginners
There are so many different blogging tools out there but if you’re just starting out it’s best to stick with the essentials at first. Here are some of the most essential and effective tools that bloggers need when they are just starting out.
1. Bluehost For Hosting
If you want to have a successful money-making blog, you have to be self-hosted. Bluehost is one of the most popular and affordable hosting providers, and is the one I always recommend to bloggers. Plans start at just $3.95 per month, making it a great option for those on a tight budget. Plus, they offer a free domain name when you sign up for an annual plan.
2. Canva For Graphics
Canva is a popular online tool that makes it quick and easy to create high-quality images and graphics for your blog. Whether you need a featured image, infographic, or social media graphic, Canva has you covered. Canva is an essential blogging tool.
I personally use Canva everyday for my business to create logos, social graphics, my email freebies and more. It is so essential to my business that I believe every blogger should be using Canva (P.S. the Pro version is totally worth it!).
3. Google Analytics to Track Traffic
Google Analytics is an essential free tool that allows you to track your website traffic and see how users are finding and interacting with your site.
This data is essential for understanding what’s working well on your blog and where you can improve. You won’t know how many people are visiting your site without it!
4. MailChimp For Email Marketing
MailChimp is one of the most popular email marketing tools, and it’s easy to see why. With its simple drag-and-drop editor, templates, and advanced features like autoresponders and A/B testing, it’s a great option for bloggers who want to get more out of their email marketing efforts.
It is the perfect email marketing platform for new bloggers to start their email lists.
5. Grammarly For Grammar & Proofreading
Grammarly is a free online tool that helps you with your grammar, spelling, and writing. It’s a great add-on for bloggers who want to make sure their content is error-free before publishing.
Grammarly gives you the ease of mind knowing that your blog posts are free of grammar and spelling errors before you publish.
6. Yoast SEO for Search Engine Optimization
Yoast SEO is a popular WordPress plugin that helps you optimize your blog’s posts for the search engines. It’s a great tool for bloggers who want to make sure their content is optimized and stands out in the search results.
These are just some of the essential tools that every blogger needs when they are starting out. While there are other tools out there that can be helpful, these are the ones that I believe are essential for every new blogger.
Free Tools for Bloggers
While we’ve already gone through the complete list of the best tools for bloggers out there. Here we’ve outlined which ones are free to use or have free options.
So even if your blogging budget is small, these are the best free blogging tools to help your business grow.
- Google Analytics
- Yoast SEO
- CoSchedule (Content Calendar & Headline Analyzer!)
- Hemmingway Editor
- Google Docs
- Answer the Public
- Portent Idea Generator
- Google Trends
- Keyword Surfer
- Google Search Console
- SEM Rush
- Moz Bar
- Ahrefs free SEO tools
- Google Keyword Planner
- Screaming Frog SEO Spider
- Keywords Everywhere
- Word Counter Plus
- Check My Links
- Lightroom iPhone App
- Meme Generator
- Google Calendar
- Google Page Speed Insights
- W3 Total Cache Plugin
With so many free tools, there’s no excuse not to have a well-optimized blog!
Now finally, let’s look at the very best paid blogging tools that are worth every penny you spend. If you have the money, this is what you want to spend it on.
The Very Best Paid Blogging Tools That are Worth the Money
Of the list above, here are the top tools whose paid plans are worth every penny!
- Canva Pro
- Jasper AI (with Surfer SEO Subscription)
- Surfer SEO
- Tasty Links
- Tasty Pins
There are a number of essential tools that every blogger should make use of. These tools can help with everything from creating graphics and content, to optimize posts for the search engines, to tracking website traffic.
With the right tools and the right blogging strategy, you can create great content and grow your blog audience in no time! So what are you waiting for? Get started today!
What tools do you recommend for bloggers? Let me know in the comments below!
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