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One way to make money as a blogger is through partnerships/sponsorships with brands also known as private advertising. In fact, partnering with a brand to do sponsored blog posts, endorsements, ad space, and social media posts is how many bloggers make big money!

Depending on your reach and influence you could write one sponsored blog post for hundreds to thousands of dollars! Just for one post!

If you’ve ever scrolled through Instagram an seen #ad or sponsored by ‘x’, or read a blog post that mentioned a partnership with a company, that is all brand partnerships! But to land a deal, you’ve got to have a media kit.

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What is a Media Kit + Why Every Blogger Needs one?

A media kit is basically your blog’s resume. It includes all the information that a brand would need to decide if working with you is worth it and a good fit.

Without a media kit, a company or brand has no way of knowing why you’d be a great fit to partner with or what opportunities you offer on your blog. Having a media kit is a quick resource you can send to companies and brands to answer all their questions about a partnership, or even use to pitch a brand on a partnership.

Your media kit should include:

  • Your blog’s name and description.
  • A photo of you and a short bio.
  • Your blog’s stats. (Monthly pageviews sessions, social media followers, email list subscribers, etc.)
  • Opportunities available to brands.
  • How to contact you.
  • (optional) Testimonials from other brands you’ve worked with if you have any.

And a great (and free!) place to create your media kit is in Canva. Canva is a free online design tool that allows you to create all kinds of graphics and designs and download them onto your computer.

I use Canva every single day for my blog! It is where I create all my blog graphics, social media graphics, freebies, and more! All you need to do is create an account and you can start designing. But if you don’t consider yourself to be very talented in the graphic design space, no fear! Canva has so many design templates that you can quickly customize to use on your blog.

They don’t, however, have any Media kit or even resume templates! Lame, I know. That is why I created a free Canva media kit template that you can customize quick and easy!

media kit template

Get your Free Canva Media Kit Template Here !

*IMPORTANT!* How to Use/Edit The Free Canva Template:

When you click on the link to get to the free template, first login if you haven’t already to Canva, then you will be greeted by the free template. 


To use the template without compromising the original template for everyone else, you need to save your own copy of the template and edit that one! Otherwise the original will be ruined and your design won’t save to your account.

Yes, it’s that easy.

To do this:

  1. click on “File” in the top left corner
  2. Select “Make a copy” from the drop-down menu.
  3. Your copy of the template will open in a new tab!
  4. Edit and customize
  5. Save as a PDFmedia kit template

Easy right? Creating your own copy of the free template allows the original to be used for multiple different people and allows your design to be saved to your own account.

Customize Your Media Kit Template

Once you’ve created your own copy of the template it’s time to customize it and make it your own!

Add in your own pictures and change the fonts and colors. Add in your own stats and opportunities, and customize each of the boxes to make it your own!

Once you have customized your template, save it as a PDF to your computer, add it to your blog and send it out with your next pitch!

I have mine in an easy to access folder on my computer that I can attach to any inquiry emails and also available under the ‘Work with Me” tab in my blog’s menu.

Here’s to hopefully landing your first brand partnership soon! I’d love to see a picture of how your media kit turned out! Tag me on social media @cassscroggins and show me yours! Happy blogging!


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