35 Creative Post Ideas to Keep your Followers Engaged on Instagram
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When it comes to Instagram, it can be tough to come up with new and interesting post ideas that will keep your followers engaged. But don’t worry, we’ve got you covered! Here are 35 creative ideas for posts that will help you stand out from the crowd and keep your followers coming back for more.
- What are good Instagram posts?
- What Should I post on Instagram?
- 35 Creative Post Ideas to Keep your Followers Engaged on Instagram
- 1. Post Relatable Reels
- 2. Share you or your company’s story
- 3. Show a behind-the-scenes look
- 4. Hop in on the latest trends
- 5. Mix it up with a puzzle or quiz
- 6. Share a tutorial or how-to video
- 7. Try a “caption this” post
- 8. Ask your followers questions
- 9. Post a funny meme or gif
- 10. Share a motivational quote or message related to your industry
- 11. Hold a contest or giveaway
- 12. Create shoppable posts
- 13. Highlight a recent accomplishment or project
- 14. Answer follower questions
- 15. Re-introduce yourself to your followers
- 16. Share a new tip, trick, or hack related to your industry
- 17. Show your expertise in your Instagram feed
- 18. Post a timelapse video
- 19. Share interesting stats and numbers
- 20. Post pictures of your team
- 21. Share a carousel post
- 22. Post pictures/videos of your latest products or services in action
- 23. Create a post series
- 24. Share a photo of something that inspires you
- 25. Post user generated content
- 26. Give sneak peeks of upcoming items
- 27. Highlight current events or important issues
- 28. Create a challenge for your followers
- 29. Share a before and after photo
- 30. Share a photo of something you’re passionate about
- 31. Highlight a customer or client victory
- 32. Offer a freebie or discount code
- 33. Share a testimonial
- 34. Share a goal you have
- 35. Post a year review
- Final Thoughts
What are good Instagram posts?
There are a few things that make a good Instagram post. Firstly, it’s important to keep your posts visual, as this is what Instagram is known for. You can do this by posting beautiful photos or videos, or by using creative text overlays and filters.
Secondly, you’ll want to keep your posts interesting and engaging, so try to mix it up with a variety of content ideas.
Finally, keep in mind your purpose for using Instagram – whether it’s to build brand awareness, grow your audience, or sell products and services. Tailor your content accordingly and you’ll be well on your way to success.
What Should I post on Instagram?
There’s no one-size-fits-all answer to this question, as the best content for your Instagram depends on your specific goals and target audience. However, here are some general tips to get you started:
- Share beautiful photos and videos that represent your brand or product
- Post interesting and engaging content that will capture your audience’s attention
- Share content that will build relationships and cultivate a sense of community among your followers
Now that you know what makes a good Instagram post, and an Idea of what to post, it’s time to get creative! Here are 35 Creative Post Ideas to Keep your Followers Engaged on Instagram!
Related: 30 Fall Photography Ideas to Give Your Instagram Serious Fall Vibes
35 Creative Post Ideas to Keep your Followers Engaged on Instagram
1. Post Relatable Reels
Make them funny, informational, inspiring, or relatable! There are many different ways to utilize reels and people love a video post so be sure to add video and reels to your content strategy! Just make sure you add it to your feed posts too.
2. Share you or your company’s story
Sharing your story or your company’s story on your Instagram account can be a great way to connect with your followers and create a more intimate relationship with them.
Your story doesn’t have to be super exciting or dramatic, it can be as simple as sharing your journey as an entrepreneur or the story of how your company came to be. People love a good story, so be sure to share yours!
3. Show a behind-the-scenes look
Many people are curious about the behind-the-scenes of your life or business, so if you’ve run out of Instagram post ideas, be sure to share photos of your workspace! It can be fun to give a little sneak peek into what your day-to-day looks like or to show off your new office space.
4. Hop in on the latest trends
When it comes to Instagram, staying up-to-date on the latest trends is key to keeping your followers interested.
Here’s a few ways to stay in the know about what’s trending. First, make sure to follow some popular accounts in your niche. This will help you see what kind of posts are resonating with people and give you some ideas for your own content strategy.
You can also use reel sounds and hashtags to find popular trends. Simply click on a popular sound or type in a hashtag related to your niche or industry and you’ll get a list of all the latest posts that have used that sound or hashtag.
This is a great way to see what people are talking about and to get inspiration for your own content.
5. Mix it up with a puzzle or quiz
When it comes to creating content for Instagram, puzzles and pop quizzes can be a fun way to mix things up and capture your followers attention. Here are a few ideas for puzzles and quizzes that you can post on your account:
- Quiz your followers on current events or pop culture
- Create a puzzle that requires followers to piece together a photo or video
- Ask followers to answer a question in the comments section
- Create a quiz about your industry or niche
6. Share a tutorial or how-to video
When it comes to Instagram content, tutorials and how-to posts can be a great way to capture your audience’s attention.
Whether you’re a beauty guru or you know how to fix a leaky faucet, people love learning new things. Share a tutorial on how to do something new or interesting, and make sure to include clear instructions and pictures.
Not only will your followers appreciate the valuable information, but they’ll also appreciate the visual content.
7. Try a “caption this” post
Caption this posts can be a fun way to engage your audience and get them involved with your account.
Simply post a photo and ask your followers to caption it in the comments section. This can be a great way to get feedback on your photos, see what kind of humor your followers have, and get some more Instagram post ideas for the future.
8. Ask your followers questions
Another creative post idea to get more engagement on Instagram, is to ask your followers questions. This will not only help you get more responses, but it will also help you learn more about your followers and what they’re interested in.
You could ask questions related to your industry or niche, or you could ask more personal questions that will help you get to know your followers better.
9. Post a funny meme or gif
One of my favorite Instagram post ideas is sharing a funny meme or gif. Not only is this a great way to add some humor to your account, but it’s also a great way to show off your personality.
Be sure to share memes and gifs that are relevant to your niche or industry, and make sure they’re appropriate for your audience.
10. Share a motivational quote or message related to your industry
Mix up your Instagram posts with a motivational quote or message. This can be a great way to show your brand values or to give your audience some advice or inspiration.
And since people love to share quotes, turning your quote into a cute graphic can help you to share your brand personality while increasing engagement rates!
11. Hold a contest or giveaway
Number 11 on our list of creative Instagram post ideas is to hold a contest or giveaway! Instagram giveaways and contests are a great way to get your followers involved with your account, and it can also help you to increase brand awareness.
Be sure to make the contest or giveaway rules clear, and be sure to choose a prize that will appeal to your target audience.
12. Create shoppable posts
With shoppable posts, followers can save time by simply clicking on the product they’re interested in and be taken directly to your online store. This is a great way to increase sales, and it’s also a great way to promote your products to a wider audience.
There are a few different ways to create shoppable posts, and you can find more information about it here.
13. Highlight a recent accomplishment or project
If you’ve recently completed a project or accomplished something big, be sure to highlight it on your Instagram account.
This is a great way to show your followers what you’re working on and to make them feel like they’re a part of your success. Plus, it can help to generate some excitement for any upcoming projects or announcements.
14. Answer follower questions
We’ve already talked about asking questions, but another post idea is to answer those questions in your Instagram feed not just in the comments.
This can be a great way to provide valuable information to your community, and it can also help you in building relationships with them. So if you’ve been seeking more Instagram post ideas, try answering their questions in your feed!
15. Re-introduce yourself to your followers
This is one of the Instagram post ideas that more Instagram accounts need to be doing! Re-introducing yourself in photos, live video or short videos is a great way to remind them who you are, and it can also help you to build trust and credibility with new followers.
Be sure to share your brand story, your mission and values, and any other important information that your current and new audiences should know about you.
16. Share a new tip, trick, or hack related to your industry
If you’re an expert in your field, be sure to share helpful tips, tricks, and hacks with your followers. This is a great way to show them that you’re an authority in your niche, and it can also help them to learn more about what you do.
Sharing this through a video post on Instagram as along with a few popular hashtags could easily go viral since people love learning new things
17. Show your expertise in your Instagram feed
Want Instagram post ideas that build trust and authority with your audience?
Share informational photos and videos that show off your expertise in your field. This is a great way to let your followers know what you’re capable of, and it can also help to establish you as an expert in your field leading your business to more sales and leads.
18. Post a timelapse video
Looking for unique and creative Instagram posts? Try posting a timelapse video post! Timelapse videos are a great way to show off your work process, and they can also be used to highlight a recent project or event.
Simply set up your phone or camera to record a time-lapse video of your work, and be sure to post it on Instagram for all your followers to see.
19. Share interesting stats and numbers
If you’re looking for interesting Instagram post ideas, try sharing interesting stats and numbers related to your industry.
This is a fantastic method to demonstrate your expertise and knowledge in your field, as well as help educate your followers about what you do. It may also be used to provide social proof for your business.
20. Post pictures of your team
Do you have an amazing team that helps make your business run?
Post pictures of them on Instagram! This is a great way to show your community who you are, and it can also help to build relationships with them. Plus, it can be a lot of fun to see the different personalities of the people who work behind the scenes.
21. Share a carousel post
Carousel posts are more eye-catching than regular posts, you’re more likely to get people to stop and take a look.
This is why carousel posts are perfect for creating a visual story related to a single topic. So if you’re looking for interesting Instagram post ideas, try sharing a carousel post of your latest work or project.
22. Post pictures/videos of your latest products or services in action
If you’re a business that sells products or services, be sure to post pictures and videos of them in action. This will help your followers see what you’re selling, and it can also help to increase trust and credibility with them.
Create a fun reel, live video, story, or carousel post showcasing your latest products or services, and see how your audience responds.
23. Create a post series
Want engaging Instagram post ideas? Try creating a post series. This is a great way to provide valuable content to your followers over time, and it can also help to keep them engaged with your account.
Choose a topic that’s relevant to your business, and then create a series of posts around it. Be sure to include a call to action at the end of each post, so that your followers can continue to engage with you.
24. Share a photo of something that inspires you
Try sharing a photo of something that inspires you. This can be anything from a beautiful landscape to a motivational quote. As long as it’s inspiring to you, it’ll make for an interesting post.
25. Post user generated content
User generated content is a great way to keep your audience interested on Instagram. By posting pictures or videos that your followers have shared, it helps provide social proof to current prospective customers and helps enhance your authority in your industry.
This type of content also helps to build a sense of community among your followers. You can share user generated content from success stories, rave reviews, or even through influencer marketing.
26. Give sneak peeks of upcoming items
Do you have any upcoming items or projects that you’re excited to share with your followers? Why not give them a sneak peak on Instagram?
This is a great way to create anticipation and excitement for your followers, and it can also help to increase sales. Make sure to post a teaser image or video along with a caption that hints at what’s to come.
27. Highlight current events or important issues
Are there any current events or important issues that are relevant to your industry? Why not post about them on Instagram? This is a great way to show that you’re keeping up with the latest news, and it can also help to start conversations.
You can either share your own opinion on the issue or post a news article or blog post about it. Just be sure to add your own insights and perspective to make it interesting and engaging for your account.
28. Create a challenge for your followers
Create a challenge! This could be anything from a photo challenge to a workout or cleaning challenge. The possibilities are endless, and it’s a great way to get your followers involved and interacting with each other.
Try coming up with a fun theme for your challenge, and be sure to add clear instructions on how to participate. This will make it easier for your followers to know what to do.
29. Share a before and after photo
Do you have any before and after photos that you can share? This is a great way to show your followers the results of your work or how far you’ve come. It’s also a great way to inspire others.
Be sure to include a caption with each photo that tells the story behind it. This will help your followers connect with your content.
30. Share a photo of something you’re passionate about
Do you have any work, hobbies, or interests that you’re passionate about? Why not share a photo of them on Instagram? This is a great way to show your followers something new about you, and it can also help to build connection with them.
Be sure to include a caption that tells the story behind the photo. This will help your followers understand what you’re passionate about and why.
31. Highlight a customer or client victory
A post highlighting a customer or client victory is a great way to show them your appreciation and can also help to inspire others. Be sure to include a brief description of the victory and include a link to your product or service that helped them achieve their victory!
32. Offer a freebie or discount code
A freebie or discount code is a great way to attract new followers and keep current followers engaged. Be sure to post about the freebie or discount code a few times throughout the day and include a link to where followers can redeem the offer.
33. Share a testimonial
A testimonial is a great way to show your followers that you’re the real deal. Be sure to ask the customer for permission to share their story and include a photo of them using your product or service.
34. Share a goal you have
Sharing your goals with your followers is a great way to inspire them and that you’re working hard to achieve your goals. It can also inspire others to follow their dreams by letting them in on your own journey.
Keep them updated on your progress and be sure to thank them for their support!
35. Post a year review
Finally, our last of our creative Instagram post ideas is to post a year review. This is a great way to look back on all you’ve achieved in the past year and to reflect on what you could do better in the future.
Be sure to thank your community for their support throughout the year and include photos of some of your favorite memories!
In summary, I hope you found some of these creative Instagram post ideas helpful for getting your followers engaged. Play around with a few of them and see which ones work best for you and your brand. And most importantly, have fun with it!
If you want to follow along with my Instagram journey you can find me as @CassScroggins on Instagram!
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